In the early summer of 2024, Chubang, a national condiment brand, joined forces with Xinhuanet to use the two voices of the festival to harmonize and have a cordial dialogue with hundreds of millions of user families in China.

May 15th is "International Day of Families". Xinhuanet × Chubang jointly launched the "5.15 Family Day Initiative" to find the charm of home in traditional concepts and discover the true taste of home in modern life. We encourage people to balance work and family, go home often, eat with their families, use the dining table as a circle as a square, and savor the taste of home.

With the opening of the Family Day activities, the year-round activities of the "2024 Chubang Family Festival" also officially kicked off.

The family is regarded as the basic unit of society. In the daily life of three meals a day and four seasons, it is related to the inheritance of family concepts and the harmonious coexistence of family and society. Therefore, Family Festival is not limited to catering culture, it has more sociological significance.

Use the dining table as a matchmaker to maintain the family atmosphere

"International Day of Families" began in 1994. The purpose of its establishment is to focus on family issues and understand the changes in family life in the process of social, economic and demographic development.

If you could mark the trajectory of modern life, you would find that individual members of each family are busy in their own timelines.

In the morning, everyone is called out by work, and in the evening, they enter the online world with their mobile phones. After returning home, the children put down their textbooks and opened their homework. People are busy with work, busy with social media, and busy with studies. All of this makes communication between family members extremely precious.

Only during meal time, the aroma of the food on the table will knock on the door one by one, calling family members together, providing a good opportunity for everyone to share daily experiences and listen to each other. The family talks about work challenges, fun stories from school, and even inner feelings and thoughts. This kind of communication inadvertently brings the family atmosphere to the highest point of the day.

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As a brand that has entered thousands of households in China, Chubang has always believed that successful seasonings should not only add the finishing touch to food but also create a table atmosphere where people are passionate about communication. Getting along with family members is just like eating. Speaking is the first step, and it will make people Release happy dopamine and restore the atmosphere a family should have. From this point of view, every soup and dish served by Chu Bang contains the formula of happiness.

Use lightness as a matchmaker to keep your family healthy

The CHUBANG brand has been influencing the lifestyle that people are accustomed to, and slight adjustments in the brewing process will subtly change users' eating habits.

In the first half of 2024, Chubang's 30% salt-reduced premium light soy sauce has become a hot-selling item in the industry. The feature of "reducing salt without reducing freshness" is accurately positioned on the tip of the user's tongue and heart.

This product is a salt-reduced soy sauce tailor-made by Chubang for hundreds of millions of families in China. It contains nearly 1/3 less salt than ordinary light soy sauce, and its super-quality delicacy brings a different kind of taste to families. The "Dietary Guidelines for Chinese Residents" gives specific limits on the amount of condiments. Adults should consume no more than 5 grams of salt per day. Using Chubang's 30% salt-reduced special light soy sauce in a fixed amount can perfectly achieve this indicator.

Chinese people's eating habits are like Chinese characters, which have gone through a process from simple to complex, and from complex to simple again. With the development of the economy, once scarce food has become within reach, and people have begun to reflect on the health problems caused by eating habits. Especially young people, they always rely on takeaways and restaurants for breakfast, lunch and dinner. Excessive addition of oil and salt in dishes not only stimulates the taste buds but also increases the burden on young people's bodies.

Lightness is an inevitable trend in modern food culture. Chubang believes that only healthy seasonings can live up to the daily selection of fresh ingredients and exquisite cooking techniques. The theme of the 2024 KitchenBang Family Festival is "My family's health is my happiness." Like a family member, she gives last-minute instructions to users: Even if you eat out for lunch, remember to go home to eat in the evening, so that the food at home will be healthier.

Using culture as a medium to preserve the taste of Shouweijia

On May 15th, Chubang will premiere the carefully prepared and produced family-friendly short film "The Taste of Shouwei Home". The short film revolves around two scenes: the kitchen and the dining table, showing the fireworks in the details of life. A bottle of Chubang soy sauce, a few tablets of Sanjiu. Fresh chicken essence, a mouthful of delicious oyster sauce, and a drop of sour balsamic vinegar, whether light or rich, let people taste the taste of life.

——What does home smell like? Sometimes, the taste is very rich, so rich that you can taste it in one sip; sometimes, the taste is very bland, and the umami taste is just right with a sip.

I believe that the short trailer has aroused everyone's appetite and curiosity.

With the opening of the Family Day activities, the "2024 Chubang Family Festival" also officially kicked off. In the next few months, Chubang will advocate the public to pay attention to family culture through rich and colorful activities, and return to the family with the majority of consumers to enjoy the good time spent with their families. Whether it is preparing a delicious dinner for the family or participating in online and offline activities organized by Chubang with the family, people can find the warmth and happiness of home in their busy lives.

Chubang, keep the taste of home. The health of my family is my happiness, which starts with the taste.